Year: 2014

Apple Pay – bringing proximity marketing ever closer

The iPhone 6 launch event in Cupertino, California on 9th September 2014 brought with it all manner of revelations, from a huge new smartphone to the unveiling of…

iBeacon- The future of the smartposter

iBeacon and NFC – a powerful combination Proximity marketing using technologies like QR codes and NFC smart tags is relatively well-established, but slow to mass…

Moving nearer to an NFC world

Moving nearer to an NFC world Near Field Communication (NFC) is a technology that makes it possible for NFC-enabled smartphones, tablets and other devices to…